In support of new entrepreneurship, AG Contemporary Art Gallery hosted a marketing event organized by V Startup Agency, a consulting company that provides a wide-range of public relations and communications services to tech startups, helping them to establish and strengthen their presence in the media, and Starta Ventures, whose first cross-border project was Starta Accelerator, a three-month New York program for Eastern European founders to break through traditional venture capital barriers and empower the next generation of tech entrepreneurs. The project came to its last stage at the gallery and was introduced by its founder Victoria Zavyalova, an international media professional, with extensive experience working for various media in Europe, including the Financial Times and BBC.